Taipei IN style 2010 draws near!

Taipei IN Style (TIS) 2010 is near! Spotlighting the power of brands and showcasing up and coming designers, TTF (Taiwan Textile Federation) and TAITRA (Taiwan External Trade Development Council) have worked closely in line with the “Branding Taiwan” policy launched by the government together with the industries to reinvent brands and re-energize the fashion industry. This will be the 5th Taipei IN style with new brands and more activities to present Taiwan’s brand power.  Taipei claims the most valuable asset in an enterprise is brand value, but what fuels the brand value is the brand identity.  

They showcased “Restart-Londee”, “Top Show China Homewear” (which ranged from pajama sets to loungewear), “Brands Collection Trendy Glamour”, “Taiwan Indigenous Fashion Trend”, “Hong Kong Fashion Designers Collections”, “Academic Fashion Designers”, “Young Designers’ Show”, and “International Fashion Designers”.

“Restart-Londee” 

Most designers strongly prefer not to have their collections described in one word, but this one did: floral. The metallic accents were a meager attempt to create some sort of “i’m-a-party-girl-on-the-inside-but-i’ve-still-got-class” statement, but as a whole the collection failed to create a brand identity —> no brand power.  However, the fashion taste buds of the East differ from the West, and although this collection may not have pulled together to create an identity, it may be salable to the young, wealthy, pale-faced demure young ladies of the East.

 “Young Designers’ Show 2009”

The “Young Designers Show” last year was very imaginative, bold, edgy and quite uninhibited.  These young designers graduated from Shih Chien University in Taipei (founded in 1958).

“Academic Fashion Designers Collections”

“Taiwan Indigenous Fashion Trend 2009”